PMRA Advertising Guidelines

By: Teri Jenner, Manager, Regulatory Affairs Group, email

Health Canada has recently published a new Regulatory Directive, DIR2016-01, Guidelines for the Advertising of Pest Control Products.  This document replaces DIR96-02, Environmental Label Claims and Advertising of Pest Control Products, and DIR99-02, Advertising Pest Control Products.

The new Regulatory Directive reflects current legislation, regulations, and policy developments and it sets out Health Canada’s interpretation of various requirements in the Pest Control Products Act, Pest Control Products Regulations, and elsewhere regarding the advertising of pest control products in Canada.

The document discusses several things, including:

• Key requirements for the advertising of pest control products
• The differences between informational and promotional material
• The allowed timing of communications about pest control products with respect to the registration process; and
• Addresses specific advertising claims such as “new” and “improved, “X-free”, “organic”, “natural”, and similar claims.

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