Clear Origin Labelling: Supporting Consumer Confidence and Compliance

Posted September 17, 2025

Canadians have made it clear: they want to support Canadian businesses and buy Canadian products. To meet this demand, the Government of Canada published updated guidance for all of industry to ensure product labelling is clear, transparent, and accurate.

Using “Product of Canada” and “Made in Canada” Claims

Origin claims are one of the most direct ways to communicate Canadian input. The voluntary “Product of Canada” and “Made in Canada” claims are especially valuable tools for highlighting Canadian contribution to food products. Check out our recent blog on Understanding Canadian Food Labelling Regulations: A Guide to Country-of-Origin Food Labelling in Canada.

Responsible Use of the Maple Leaf

The maple leaf has become a common sight on retail shelves, but it’s important to ensure this symbol is used compliantly. Retailers are responsible for the accuracy of store signage and advertisements, both in-store and online. Any origin claims they promote must align with the Food and Drugs Act (FDA) and the Safe Food for Canadians Act (SFCA).

The CFIA is recommending retailers take a step further when displaying the maple leaf on store shelves to avoid misleading consumers. Along with the maple leaf, the CFIA recommends placing a domestic content statement (e.g., Product of Canada or Made in Canada) nearby to clarify the meaning of this symbol. Additionally, businesses should be aware that the Government of Canada restricts the use of official symbols, including the stylized 11-point maple leaf, which cannot be used for commercial purposes without authorization.

Compliance with Origin Claims

The CFIA has seen an increase in complaints about origin claims, particularly related to bulk produce, labels, and advertisements. Common issues include misapplication of “Product of Canada” and “Made in Canada” statements.

It is the industry’s responsibility to ensure all food products sold in Canada—whether produced domestically or imported—comply with Canadian legislative requirements. Additionally, information provided on store shelves must not contradict information on the product label.

False or misleading claims about a food’s origin can damage consumer trust and lead to enforcement action. The CFIA has reinforced its commitment to protecting Canadians by addressing non-compliance swiftly.

Supporting a Transparent Marketplace

Labelling accuracy is not just about regulatory compliance—it is about maintaining consumer confidence. By applying origin claims responsibly, businesses can:

Empower consumers to make informed choices.
Demonstrate integrity and transparency.
Strengthen trust in Canadian food products.

The CFIA encourages both consumers and businesses to report suspected misleading claims through the Food Complaint or Concern page. For businesses, proactive compliance and consultation with CFIA resources remain the best strategies to avoid issues.

By ensuring origin claims are accurate, consistent, and compliant, food businesses can not only meet regulatory requirements but also align with growing consumer demand to support Canadian products. Are you curious about learning more? Do you need assistance in determining when the maple leaf may be used? Contact one of our consultants today.

DELL TECH HAS PROVIDED PROFESSIONAL, CONFIDENTIAL CONSULTING SERVICES TO THE SPECIALTY CHEMICAL INDUSTRY IN CANADA, THE USA, EUROPE AND ASIA FOR THE LAST 40 YEARS.